Search Engine Optimisation is the process of making your website more visible to search engines. It typically involves creating content that is relevant to your audience’s search queries, and then using specific keywords in order to rank highly for those terms.
A key component of SEO is building links from other websites to your own. This can be done through a variety of means, including creating high-quality content that others will want to link to, creating social media profiles and forums that people will naturally want to link to, and by submitting your site to web directories.
Another important part of SEO is ensuring that your website structure is optimized. This includes things like making sure that your site’s navigation is clear and intuitive, using descriptive title tags for each page, and using semantic keywords (variants or synonyms of your primary keyword) throughout your content to improve relevancy. It is also a good idea to avoid duplicate content, which can negatively impact your search engine optimization.
Off-Page SEO: Building Authority and Trust for Better Rankings
While implementing these strategies can increase the number of visitors to your site, it is important to remember that search engine traffic does not always translate into business. To make the most of your SEO efforts, it is essential to focus on converting those visitors into leads and then customers. To do this, it is important to understand your audience’s search intent. A 2022 DemandGen survey found that 67% of B2B buyers begin the buying process by searching online for information about their problem or need.