The key to successful reputation management is to build strong customer relationships. A Harvard Business Review study found that 64% of customers stick with brands that they know and trust. In fact, they may even be willing to pay more for them if they like the products or service they’re receiving. Unfortunately, negative publicity can derail these relationships. Reputation management helps companies to minimize the impact of these problems.
What is the dimension of online reputation management?
Today’s reputation management tools have an important digital dimension. Reviews on Google and other social media sites have significant influence on public opinion. Even if the customer’s review doesn’t make it into the mainstream media, it still impacts public perception. In fact, Google accounts for almost 60 percent of all online reviews for brick-and-mortar businesses.
In order to manage your reputation, you must monitor multiple platforms to stay on top of reviews and customer feedback. You also must open up direct communication channels with your customers. Creating a positive online reputation will increase word-of-mouth advertising, which will boost revenue. By using these strategies, you can easily manage your company’s reputation on multiple platforms.
Manage Reputation has become an industry, and many companies are spending thousands of dollars every month on it. Because the internet is so interconnected, bad information can spread quickly. Many companies are using reputation management tools to enhance their online presence, reduce their weaknesses, and promote their best qualities.